This project is a sophisticated B2B consultant website designed for Hasan Mohammed, a business strategy and operations consultant specializing in small-to-medium enterprises. The website positions Hasan as an expert who helps businesses increase profit without the overhead of hiring additional staff, targeting companies with 15+ employees. The design philosophy embraces "editorial brutalism" with hard shadows, sophisticated micro-interactions, and a distinctive visual identity that sets it apart from generic consulting websites.
The site features a comprehensive vetting system that immediately qualifies prospects, helping visitors self-identify whether they're an ideal fit. This strategic approach includes detailed proof points showcasing 15+ years of experience, 200+ businesses scaled, and $50M+ in revenue generated for clients. The website employs advanced scroll-triggered animations using Intersection Observer, navigation effects that respond to user behavior, and carefully crafted typography using Crimson Pro and Inter fonts to convey professionalism and authority.
Built with Vite and vanilla JavaScript, the website prioritizes performance and user experience. It includes SEO optimization with JSON-LD structured data, lazy loading for images, and CTA button click tracking for analytics integration. The site features hero sections with compelling calls-to-action, case studies with tangible results, client testimonials, and a newsletter signup system to capture leads and nurture prospects through the sales funnel.