UTM Link Builder

Build trackable URLs with UTM parameters for marketing campaigns and analytics. Track traffic sources, mediums, and campaigns in Google Analytics.

Website URL

The URL you want to track (without UTM parameters)

UTM Parameters

The referrer (e.g., google, newsletter)

The marketing medium (e.g., cpc, banner, email)

The campaign name for tracking

Optional: Paid search keywords

Optional: Distinguish ads or links

Quick Presets

Generated UTM URL

Enter URL and UTM parameters to generate trackable link

Analytics Integration

Google Analytics 4

View your UTM campaign data in:

  • Reports → Acquisition → Traffic acquisition
  • Reports → Acquisition → User acquisition
  • Explore → Free form for custom reports

Track Performance

Monitor these metrics:

  • Sessions and users by source/medium
  • Conversion rates by campaign
  • Revenue attribution
  • Cost per acquisition (CPA)

About UTM Parameters

What are UTM Parameters?

UTM (Urchin Tracking Module) parameters are tags added to URLs to track the effectiveness of marketing campaigns.

  • • Track traffic sources and marketing channels
  • • Measure campaign performance and ROI
  • • Identify best performing content and ads
  • • Make data-driven marketing decisions

Best Practices

  • • Consistent naming: Use standardized conventions
  • • Lowercase: Keep parameters in lowercase
  • • No spaces: Use underscores or hyphens
  • • Be specific: Make parameters descriptive
  • • Document campaigns: Keep a tracking spreadsheet
  • • Test links: Verify tracking before launch

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